{"id":6868,"date":"2022-08-07T17:35:42","date_gmt":"2022-08-07T15:35:42","guid":{"rendered":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/case\/avm\/"},"modified":"2026-09-19T18:57:12","modified_gmt":"2026-09-19T16:57:12","slug":"avm","status":"publish","type":"case","link":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/case\/avm\/","title":{"rendered":"AVM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Faire entrer AVM dans la communaut\u00e9 des gamers<\/strong><br>Pour accro\u00eetre la notori\u00e9t\u00e9 de la marque aupr\u00e8s des gamers, FRITZ!Box (marque de routeurs) tenait un stand \u00e0 Firstlook, un \u00e9v\u00e9nement gaming tr\u00e8s populaire. La marque nous a demand\u00e9 de l\u2019aider \u00e0 g\u00e9n\u00e9rer du trafic vers son stand. Pour s\u2019assurer que les gamers se rendent sur le stand AVM \u00e0 Firstlook, Progress a d\u00e9velopp\u00e9 une campagne de contenu sur les r\u00e9seaux sociaux, destin\u00e9e non seulement \u00e0 attirer des visiteurs, mais aussi \u00e0 constituer une communaut\u00e9 de fans gamers sur Facebook et \u00e0 g\u00e9n\u00e9rer des ventes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Approche<\/strong><br>Une approche par phases, fond\u00e9e sur le ciblage et le reciblage d\u2019une audience gaming sp\u00e9cifique, a port\u00e9 ses fruits. Nous avons produit une&nbsp;<a href=\"https:\/\/www.facebook.com\/watch\/?v=231195584416883\">vid\u00e9o<\/a>&nbsp;mettant en sc\u00e8ne des frustrations de gamers tr\u00e8s reconnaissables, li\u00e9es \u00e0 une mauvaise connexion internet. Les spectateurs ont ensuite \u00e9t\u00e9 recibl\u00e9s avec une seconde vid\u00e9o produite par nos soins. Enfin, des <a href=\"https:\/\/www.facebook.com\/fritzboxnederlands\/posts\/2153831311367128?__xts__%5b0%5d=68.ARDeVJNgVGNtnjwINhanJt0PgUGCd4aRndF73AFrFTBM6QDmkGmrq2cGQAP_MmKVL1FdzrH6vlSTuR5G8QvVMlWwn2fag4jicYqyeKHHt5zzZBaVdBRs-ZirH7VIbryxd7Ibv1v_4HPn13AwfoL2AHc2hS9ll4G_9FPQ7mycMhNueXmTIqqW-Ht_dvJYcZLsX66nAJyrnFIO-O_yynBnE4TqWM2wVU3SQP6CQPTox5adr48e0iQ&amp;__tn__=-UC-R\">publications carrousel \u00e0 vis\u00e9e commerciale<\/a>, assorties d\u2019un code de r\u00e9duction, ont \u00e9t\u00e9 sponsoris\u00e9es aupr\u00e8s des spectateurs des deux vid\u00e9os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R\u00e9sultats<\/strong><br>Notre approche a \u00e9t\u00e9 couronn\u00e9e de succ\u00e8s : plus de 500 personnes se sont rendues sur le stand AVM. Des \u00e9changes approfondis ont eu lieu avec 100 de ces visiteurs. En ligne, le groupe de gamers que nous avons pu recibler comptait 68 000 personnes. De nombreux internautes ont identifi\u00e9 des amis dans un total de 217 commentaires, ce qui a entra\u00een\u00e9 une croissance rapide du nombre de vues et 433 clics sur le code de r\u00e9duction.<\/p>\n","protected":false},"template":"","class_list":["post-6868","case","type-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AVM - Progress Communications<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AVM - Progress Communications\" \/>\n<meta property=\"og:description\" content=\"Faire entrer AVM dans la communaut\u00e9 des gamersPour accro\u00eetre la notori\u00e9t\u00e9 de la marque aupr\u00e8s des gamers, FRITZ!Box (marque de routeurs) tenait un stand \u00e0 Firstlook, un \u00e9v\u00e9nement gaming tr\u00e8s populaire. 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