{"id":6870,"date":"2022-08-04T10:14:58","date_gmt":"2022-08-04T08:14:58","guid":{"rendered":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/case\/irobot\/"},"modified":"2026-09-19T18:57:12","modified_gmt":"2026-09-19T16:57:12","slug":"irobot","status":"publish","type":"case","link":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/case\/irobot\/","title":{"rendered":"iRobot"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Une communication continue pour asseoir le profil d\u2019iRobot<\/strong><br>Depuis plus de 12 ans, Progress Communications et iRobot d\u00e9veloppent avec succ\u00e8s la position de la marque et de la cat\u00e9gorie robotique dans le Benelux. <br> <br>La combinaison de gestion des tests produits, d\u2019interviews de dirigeants, d\u2019\u00e9v\u00e9nements m\u00e9dias et de collaborations avec des influenceurs a permis de positionner iRobot comme la r\u00e9f\u00e9rence des robots aspirateurs et laveurs pour le m\u00e9nage. Cibler \u00e0 la fois les m\u00e9dias tech, conso &amp; lifestyle, les m\u00e9dias g\u00e9n\u00e9ralistes et les influenceurs s\u2019est r\u00e9v\u00e9l\u00e9 id\u00e9al pour construire un profil authentique et cr\u00e9dible.  Parmi les exemples : un excellent test dans des quotidiens nationaux tels que Het Nieuwsblad, Gazet Van Antwerpen, Het Belang van Limburg, ainsi que dans De Volkskrant et De Telegraaf. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Approche<\/strong><br>Les robots aspirateurs et laveurs \u00e9tant particuli\u00e8rement utiles aux propri\u00e9taires d\u2019animaux de compagnie, nous avons mis en place, autour de la Journ\u00e9e mondiale des animaux, des collaborations avec des influenceurs ayant des animaux et avec des magazines canins, \u00e9galement sponsoris\u00e9es sur les r\u00e9seaux sociaux.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R\u00e9sultats<\/strong><br>En 2021, Progress a obtenu pour iRobot une part de voix (Share of Voice) de 57 % dans les m\u00e9dias, puis un remarquable 79 % en 2022, fruit de pr\u00e8s de 600 retomb\u00e9es m\u00e9dias uniques en 2022.&nbsp;&nbsp;<\/p>\n","protected":false},"template":"","class_list":["post-6870","case","type-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iRobot - Progress Communications<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iRobot - Progress Communications\" \/>\n<meta property=\"og:description\" content=\"Une communication continue pour asseoir le profil d\u2019iRobotDepuis plus de 12 ans, Progress Communications et iRobot d\u00e9veloppent avec succ\u00e8s la position de la marque et de la cat\u00e9gorie robotique dans le Benelux. La combinaison de gestion des tests produits, d\u2019interviews de dirigeants, d\u2019\u00e9v\u00e9nements m\u00e9dias et de collaborations avec des influenceurs a permis de positionner iRobot [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/case\/irobot\/\" \/>\n<meta property=\"og:site_name\" content=\"Progress Communications\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-19T16:57:12+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/progresscommunications.85-214-98-253.plesk.page\\\/fr\\\/case\\\/irobot\\\/\",\"url\":\"https:\\\/\\\/progresscommunications.85-214-98-253.plesk.page\\\/fr\\\/case\\\/irobot\\\/\",\"name\":\"iRobot - Progress Communications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/progresscommunications.85-214-98-253.plesk.page\\\/#website\"},\"datePublished\":\"2022-08-04T08:14:58+00:00\",\"dateModified\":\"2026-09-19T16:57:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/progresscommunications.85-214-98-253.plesk.page\\\/fr\\\/case\\\/irobot\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/progresscommunications.85-214-98-253.plesk.page\\\/fr\\\/case\\\/irobot\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/progresscommunications.85-214-98-253.plesk.page\\\/fr\\\/case\\\/irobot\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/progresscommunications.85-214-98-253.plesk.page\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"iRobot\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/progresscommunications.85-214-98-253.plesk.page\\\/#website\",\"url\":\"https:\\\/\\\/progresscommunications.85-214-98-253.plesk.page\\\/\",\"name\":\"Progress Communications\",\"description\":\"Benelux PR agency in Amsterdam &amp; Brussels\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/progresscommunications.85-214-98-253.plesk.page\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"iRobot - Progress Communications","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"iRobot - Progress Communications","og_description":"Une communication continue pour asseoir le profil d\u2019iRobotDepuis plus de 12 ans, Progress Communications et iRobot d\u00e9veloppent avec succ\u00e8s la position de la marque et de la cat\u00e9gorie robotique dans le Benelux. La combinaison de gestion des tests produits, d\u2019interviews de dirigeants, d\u2019\u00e9v\u00e9nements m\u00e9dias et de collaborations avec des influenceurs a permis de positionner iRobot [&hellip;]","og_url":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/case\/irobot\/","og_site_name":"Progress Communications","article_modified_time":"2026-09-19T16:57:12+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/case\/irobot\/","url":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/case\/irobot\/","name":"iRobot - Progress Communications","isPartOf":{"@id":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/#website"},"datePublished":"2022-08-04T08:14:58+00:00","dateModified":"2026-09-19T16:57:12+00:00","breadcrumb":{"@id":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/case\/irobot\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/case\/irobot\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/case\/irobot\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/"},{"@type":"ListItem","position":2,"name":"iRobot"}]},{"@type":"WebSite","@id":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/#website","url":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/","name":"Progress Communications","description":"Benelux PR agency in Amsterdam &amp; Brussels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/wp-json\/wp\/v2\/case\/6870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/wp-json\/wp\/v2\/types\/case"}],"wp:attachment":[{"href":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/wp-json\/wp\/v2\/media?parent=6870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}