{"id":6871,"date":"2022-08-03T10:16:13","date_gmt":"2022-08-03T08:16:13","guid":{"rendered":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/case\/sonos\/"},"modified":"2026-09-19T18:57:13","modified_gmt":"2026-09-19T16:57:13","slug":"sonos","status":"publish","type":"case","link":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/case\/sonos\/","title":{"rendered":"Sonos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Cr\u00e9er le lien de marque \u00ab Feel more with Sonos \u00bb<\/strong><br>Avec \u00ab Feel More \u00bb, nous avons cr\u00e9\u00e9 une histoire \u00e9motionnelle qui a s\u00e9duit un public plus jeune et r\u00e9uni une vari\u00e9t\u00e9 de produits au fil de diff\u00e9rents lancements, en cr\u00e9ant divers points de contact personnels pour partager le message de marque #Feelmore :<\/p>\n\n\n\n<ol class=\"wp-block-list\" style=\"list-style-type:1\">\n<li>Pr\u00e9-briefings #Feelmore individuels et tests exclusifs sous embargo pour les m\u00e9dias tech de premier plan \u2013 afin de renforcer la relation et de ne pas perdre leur int\u00e9r\u00eat ;<\/li>\n\n\n\n<li>#Feelmore in NY : un programme sur mesure pour les m\u00e9dias lifestyle de premier plan &amp; les influenceurs lors du lancement mondial \u00e0 New York ;<\/li>\n\n\n\n<li>\u00c9v\u00e9nement de lancement local \u00ab First to experience \u00bb pour les m\u00e9dias lifestyle, avec programme individualis\u00e9 et nuit\u00e9e<\/li>\n\n\n\n<li>#Feelmore in Summer : collaborations avec des influenceurs sous un angle \u00e9t\u00e9\/voyage<\/li>\n\n\n\n<li>Vaste programme de tests personnalis\u00e9 et propositions sur mesure d\u00e8s que davantage de produits de test ont \u00e9t\u00e9 disponibles<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R\u00e9sultats<\/strong><br>Avec une port\u00e9e de 109 millions, 107 articles et 56 tests, cette campagne a d\u00e9pass\u00e9 tous les KPI m\u00e9dias. Les \u00e9v\u00e9nements et collaborations avec les influenceurs ont eu un fort impact social sur Instagram et ont permis de toucher avec succ\u00e8s un public plus jeune.<\/p>\n","protected":false},"template":"","class_list":["post-6871","case","type-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sonos - Progress Communications<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sonos - Progress Communications\" \/>\n<meta property=\"og:description\" content=\"Cr\u00e9er le lien de marque \u00ab Feel more with Sonos \u00bbAvec \u00ab Feel More \u00bb, nous avons cr\u00e9\u00e9 une histoire \u00e9motionnelle qui a s\u00e9duit un public plus jeune et r\u00e9uni une vari\u00e9t\u00e9 de produits au fil de diff\u00e9rents lancements, en cr\u00e9ant divers points de contact personnels pour partager le message de marque #Feelmore : R\u00e9sultatsAvec [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/case\/sonos\/\" \/>\n<meta property=\"og:site_name\" content=\"Progress Communications\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-19T16:57:13+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/progresscommunications.85-214-98-253.plesk.page\\\/fr\\\/case\\\/sonos\\\/\",\"url\":\"https:\\\/\\\/progresscommunications.85-214-98-253.plesk.page\\\/fr\\\/case\\\/sonos\\\/\",\"name\":\"Sonos - Progress Communications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/progresscommunications.85-214-98-253.plesk.page\\\/#website\"},\"datePublished\":\"2022-08-03T08:16:13+00:00\",\"dateModified\":\"2026-09-19T16:57:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/progresscommunications.85-214-98-253.plesk.page\\\/fr\\\/case\\\/sonos\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/progresscommunications.85-214-98-253.plesk.page\\\/fr\\\/case\\\/sonos\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/progresscommunications.85-214-98-253.plesk.page\\\/fr\\\/case\\\/sonos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/progresscommunications.85-214-98-253.plesk.page\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sonos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/progresscommunications.85-214-98-253.plesk.page\\\/#website\",\"url\":\"https:\\\/\\\/progresscommunications.85-214-98-253.plesk.page\\\/\",\"name\":\"Progress Communications\",\"description\":\"Benelux PR agency in Amsterdam &amp; 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