{"id":6874,"date":"2023-02-15T17:29:56","date_gmt":"2023-02-15T16:29:56","guid":{"rendered":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/case\/xiaomi\/"},"modified":"2026-09-19T18:57:13","modified_gmt":"2026-09-19T16:57:13","slug":"xiaomi","status":"publish","type":"case","link":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/case\/xiaomi\/","title":{"rendered":"Xiaomi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Movie Magic<\/strong><br>Pour mettre en valeur les capacit\u00e9s exceptionnelles de l\u2019appareil photo du Xiaomi Mi 11, nous avons choisi de collaborer avec l\u2019actrice et r\u00e9alisatrice n\u00e9erlandaise Halina Reijn pour cr\u00e9er Movie Magic. Halina a \u00e9t\u00e9 invit\u00e9e \u00e0 r\u00e9aliser son tout premier court-m\u00e9trage, enti\u00e8rement tourn\u00e9 avec le Mi 11. Une mont\u00e9e en puissance captivante \u2013 sur les canaux owned, paid et shared \u2013 jusqu\u2019\u00e0 la grande premi\u00e8re (diffus\u00e9e en streaming) de son court-m\u00e9trage \u00ab For the Birds \u00bb a g\u00e9n\u00e9r\u00e9 encore plus de buzz et permis \u00e0 la campagne de d\u00e9passer tous les KPI. <br><br>\u00ab For the Birds \u00bb a \u00e9t\u00e9 diffus\u00e9 en streaming depuis le mus\u00e9e du cin\u00e9ma EYE d\u2019Amsterdam (avec une session de questions-r\u00e9ponses en direct avec Halina) pour tous les publics cl\u00e9s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R\u00e9sultats<\/strong><br>Notori\u00e9t\u00e9 de la marque en hausse de 10,6 % ; Xiaomi n\u00b0 1 sur Google Realtime Search le jour du lancement ; 435 articles pour une port\u00e9e de 282 millions et 200 inscriptions \u00e0 l\u2019\u00e9v\u00e9nement, dont 73 m\u00e9dias. <br><br>Nous sommes \u00e9galement fiers d\u2019avoir remport\u00e9 le B2C Creative Award du GCPR et d\u2019avoir \u00e9t\u00e9 pr\u00e9s\u00e9lectionn\u00e9s pour les European Excellence Awards avec cette campagne.<\/p>\n","protected":false},"template":"","class_list":["post-6874","case","type-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Xiaomi - Progress Communications<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xiaomi - Progress Communications\" \/>\n<meta property=\"og:description\" content=\"Movie MagicPour mettre en valeur les capacit\u00e9s exceptionnelles de l\u2019appareil photo du Xiaomi Mi 11, nous avons choisi de collaborer avec l\u2019actrice et r\u00e9alisatrice n\u00e9erlandaise Halina Reijn pour cr\u00e9er Movie Magic. 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