{"id":6875,"date":"2023-02-15T18:13:12","date_gmt":"2023-02-15T17:13:12","guid":{"rendered":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/case\/ntt\/"},"modified":"2026-09-19T18:57:13","modified_gmt":"2026-09-19T16:57:13","slug":"ntt","status":"publish","type":"case","link":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/case\/ntt\/","title":{"rendered":"NTT"},"content":{"rendered":"\n

Thought leadership pour une entreprise tech B2B<\/strong>
NTT est l\u2019une des plus grandes entreprises de t\u00e9l\u00e9communications au monde, active dans de nombreux domaines. Travailler par campagnes trimestrielles permet de se concentrer sur les histoires qui doivent \u00eatre racont\u00e9es. Des campagnes telles que : cybers\u00e9curit\u00e9 ; r\u00e9seaux SD-WAN ; Workplace Experience ; les donn\u00e9es et le Tour de France ; la 5G.<\/p>\n\n\n\n

Approches<\/strong>
En fonction de la campagne, du public cible et des m\u00e9dias vis\u00e9s, du porte-parole (international) et\/ou des supports disponibles, nous d\u00e9finissons l\u2019approche strat\u00e9gique et les tactiques. Tout au long de l\u2019ann\u00e9e, nous adoptons ainsi diff\u00e9rentes approches vis-\u00e0-vis des m\u00e9dias sur les th\u00e8mes prioritaires. De cette fa\u00e7on, les m\u00e9dias IT ne sont pas satur\u00e9s par une approche toujours identique et ne se retrouvent pas constamment face aux m\u00eames m\u00e9dias concurrents. Cette m\u00e9thode permet aussi de r\u00e9pondre aux int\u00e9r\u00eats d\u2019un public plus large : journalistes RH et carri\u00e8re, journalistes t\u00e9l\u00e9coms et m\u00e9dias sportifs.<\/p>\n\n\n\n

R\u00e9sultats<\/strong>
Pour chaque campagne, nous nous attachons \u00e0 obtenir des articles de qualit\u00e9 issus d\u2019une table ronde, d\u2019une visite de laboratoire, d\u2019interviews individuelles, d\u2019une tribune, etc. Par exemple, pour les sujets autour de la Workplace Experience, 5 journalistes ont particip\u00e9 \u00e0 la table ronde et nous avons obtenu au total 10 retomb\u00e9es de qualit\u00e9, notamment dans des m\u00e9dias RH tels que PWnet<\/a>, des m\u00e9dias \u00e9conomiques comme Baaz<\/a> et des m\u00e9dias IT, avec par exemple une vid\u00e9o YouTube avec Dutch IT Channel<\/a>. Concernant l\u2019accompagnement data de NTT pendant le Tour de France, nous sommes fiers des 7 interviews obtenues aupr\u00e8s de m\u00e9dias tech et de quotidiens nationaux : De Telegraaf<\/a> ; Nu.nl<\/a> ; RTL News<\/a> ; des m\u00e9dias tech comme Techzine<\/a> et le m\u00e9dia lifestyle Girls in Tech<\/a>.<\/p>\n","protected":false},"template":"","class_list":["post-6875","case","type-case","status-publish","hentry"],"acf":[],"yoast_head":"\nNTT - Progress Communications<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NTT - Progress Communications\" \/>\n<meta property=\"og:description\" content=\"Thought leadership pour une entreprise tech B2BNTT est l\u2019une des plus grandes entreprises de t\u00e9l\u00e9communications au monde, active dans de nombreux domaines. 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