{"id":6876,"date":"2023-11-03T09:02:48","date_gmt":"2023-11-03T08:02:48","guid":{"rendered":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/case\/igh\/"},"modified":"2026-09-19T18:57:13","modified_gmt":"2026-09-19T16:57:13","slug":"igh","status":"publish","type":"case","link":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/case\/igh\/","title":{"rendered":"IG&#038;H"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Renforcer le profil d\u2019IG&amp;H gr\u00e2ce \u00e0 des RP strat\u00e9giques<\/strong><br>Nous avons d\u00e9marr\u00e9 par des r\u00e9unions approfondies et des sessions de cadrage avec l\u2019\u00e9quipe marketing et communication d\u2019IG&amp;H afin de comprendre ses analyses, ses projets, ses objectifs et son expertise. Ces enseignements sont devenus la pierre angulaire de notre strat\u00e9gie RP. Ils nous ont aid\u00e9s \u00e0 comprendre les priorit\u00e9s d\u2019IG&amp;H et \u00e0 d\u00e9couvrir ses projets en cours ainsi que sa vision. Nous avons men\u00e9 des recherches approfondies, dont une veille d\u2019actualit\u00e9 et des analyses des m\u00e9dias sectoriels, et d\u00e9fini une vision claire du succ\u00e8s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R\u00e9sultats<\/strong><br>Les r\u00e9sultats obtenus au cours des 10 premiers mois de la collaboration ont \u00e9t\u00e9 remarquables, avec des temps forts tels que :   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Une tribune d\u2019une page enti\u00e8re sign\u00e9e par le directeur g\u00e9n\u00e9ral de la division Sant\u00e9, publi\u00e9e dans un quotidien national, a suscit\u00e9 un d\u00e9bat \u00e0 l\u2019\u00e9chelle du pays sur le syst\u00e8me de sant\u00e9 n\u00e9erlandais.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&#8211; Le CEO d\u2019IG&amp;H a \u00e9t\u00e9 l\u2019invit\u00e9 de la <a href=\"https:\/\/www.bnr.nl\/podcast\/baanbrekende-businessmodellen\/10502229\/consultants-zoeken-naar-andere-verdienmodellen\" target=\"_blank\" rel=\"noreferrer noopener\">s\u00e9rie de podcasts de Business News Radio \u00ab Groundbreaking Business Models \u00bb<\/a>, o\u00f9 il a \u00e9voqu\u00e9 la transformation de l\u2019entreprise en une organisation aux multiples facettes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp; &#8211; Un dossier de trois pages dans un magazine de management IT a explor\u00e9 la vision d\u2019IG&amp;H, en montrant comment la technologie low-code acc\u00e9l\u00e8re la digitalisation des soins de sant\u00e9.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au premier semestre, Progress a obtenu 78 articles de fond consacr\u00e9s \u00e0 IG&amp;H, mettant en valeur l\u2019expertise et le thought leadership de l\u2019entreprise, avec une impressionnante Earned Media Value d\u2019environ 227 K\u20ac et une port\u00e9e potentielle d\u2019environ 24 millions, \u00e9tendant la visibilit\u00e9 d\u2019IG&amp;H bien au-del\u00e0 de son p\u00e9rim\u00e8tre initial. Notre strat\u00e9gie RP a maintenu un alignement constant de 95 % sur les messages cl\u00e9s, garantissant une communication efficace des valeurs fondamentales et de l\u2019expertise d\u2019IG&amp;H.&nbsp;<\/p>\n","protected":false},"template":"","class_list":["post-6876","case","type-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IG&amp;H - Progress Communications<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IG&amp;H - Progress Communications\" \/>\n<meta property=\"og:description\" content=\"Renforcer le profil d\u2019IG&amp;H gr\u00e2ce \u00e0 des RP strat\u00e9giquesNous avons d\u00e9marr\u00e9 par des r\u00e9unions approfondies et des sessions de cadrage avec l\u2019\u00e9quipe marketing et communication d\u2019IG&amp;H afin de comprendre ses analyses, ses projets, ses objectifs et son expertise. 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