{"id":6892,"date":"2013-05-05T09:38:00","date_gmt":"2013-05-05T07:38:00","guid":{"rendered":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/non-classe\/atelier-de-brainstorming\/"},"modified":"2026-09-19T18:57:14","modified_gmt":"2026-09-19T16:57:14","slug":"atelier-de-brainstorming","status":"publish","type":"post","link":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/analyses\/atelier-de-brainstorming\/","title":{"rendered":"Atelier de brainstorming"},"content":{"rendered":"

C\u2019est ainsi que nous avons r\u00e9cemment re\u00e7u la visite de notre coll\u00e8gue Mari\u00eblle, de notre agence \u00e9v\u00e9nementielle Eventive<\/a>, venue animer un atelier de brainstorming pour l\u2019\u00e9quipe belge. Le brainstorming para\u00eet simple : vous faites appel \u00e0 votre cr\u00e9ativit\u00e9 et vous mettez vos id\u00e9es sur la table. Mais que faire lorsque les id\u00e9es ne viennent pas ?<\/p>\n

La premi\u00e8re \u00e9tape importante pour r\u00e9ussir une s\u00e9ance de brainstorming, c\u2019est la question pos\u00e9e. Plus elle est pr\u00e9cise, plus les bonnes id\u00e9es viennent facilement. Il existe une multitude de techniques de brainstorming qui aident \u00e0 trouver des id\u00e9es cr\u00e9atives, et tout commence par le fait de sortir du cadre. Nous avons commenc\u00e9 par quelques exercices d\u2019\u00e9chauffement pour stimuler notre cr\u00e9ativit\u00e9, et nous avons convenu de ne rejeter aucune id\u00e9e et de ne pas raisonner en termes de \u00ab non \u00bb et d\u2019\u00ab impossible \u00bb, mais au contraire de poursuivre, m\u00eame lorsqu\u2019une id\u00e9e nous semble irr\u00e9alisable ! Mari\u00eblle nous a ensuite guid\u00e9s \u00e0 travers les diff\u00e9rentes phases, dont celle o\u00f9 l\u2019on rassemble toutes les id\u00e9es qui viennent spontan\u00e9ment \u00e0 l\u2019esprit (ce que l\u2019on appelle l\u2019\u00ab idea dump \u00bb). Une fois d\u00e9barrass\u00e9 de ces premi\u00e8res id\u00e9es, qui emp\u00eachent souvent d\u2019aller plus loin, on peut poursuivre la r\u00e9flexion. En l\u2019occurrence, nous avons opt\u00e9 pour deux autres techniques de brainstorming cr\u00e9atives, qui nous ont une nouvelle fois amen\u00e9s \u00e0 sortir du cadre.<\/p>\n

Lors de la phase suivante, nous avons converg\u00e9 : autrement dit, on s\u00e9lectionne quelques id\u00e9es qui sortent du lot. Nous avons ensuite travaill\u00e9 sur les id\u00e9es les plus populaires afin d\u2019\u00e9laborer un concept concret. Dans la derni\u00e8re phase, on p\u00e8se le pour et le contre, car une bonne id\u00e9e n\u2019est pas seulement cr\u00e9ative : elle doit aussi \u00eatre utile, pratique et r\u00e9alisable !<\/p>\n

Vous souhaitez organiser un atelier de brainstorming au sein de votre entreprise ? Contactez-nous : nous vous apporterons tout le soutien n\u00e9cessaire.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u2019est ainsi que nous avons r\u00e9cemment re\u00e7u la visite de notre coll\u00e8gue Mari\u00eblle, de notre agence \u00e9v\u00e9nementielle Eventive, venue animer un atelier de brainstorming pour l\u2019\u00e9quipe belge. Le brainstorming para\u00eet simple : vous faites appel \u00e0 votre cr\u00e9ativit\u00e9 et vous mettez vos id\u00e9es sur la table. Mais que faire lorsque les id\u00e9es ne viennent pas […]<\/p>\n","protected":false},"author":4,"featured_media":4790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"class_list":["post-6892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyses"],"acf":[],"yoast_head":"\nAtelier de brainstorming - Progress Communications<\/title>\n<meta name=\"description\" content=\"Le brainstorming para\u00eet simple : vous faites appel \u00e0 votre cr\u00e9ativit\u00e9 et mettez vos id\u00e9es sur la table. 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