{"id":6895,"date":"2013-05-05T10:33:00","date_gmt":"2013-05-05T08:33:00","guid":{"rendered":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/non-classe\/dites-le-avec-un-evenement\/"},"modified":"2026-09-19T18:57:14","modified_gmt":"2026-09-19T16:57:14","slug":"dites-le-avec-un-evenement","status":"publish","type":"post","link":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/analyses\/dites-le-avec-un-evenement\/","title":{"rendered":"Dites-le avec un \u00e9v\u00e9nement"},"content":{"rendered":"

Les journalistes ont \u00e9t\u00e9 invit\u00e9s nominativement \u00e0 la pr\u00e9sentation des appareils, au moyen d\u2019un carton d\u2019invitation imprim\u00e9 sur le th\u00e8me de l\u2019hiver. Nous y avons joint une paire de gants d\u2019hiver noirs et une carte pr\u00e9sentant cinq \u00ab choses \u00e9tonnantes \u00bb \u00e0 faire avec le nouveau Lumia sans \u00f4ter ses gants. Pour rester dans l\u2019ambiance hivernale, nous avons choisi comme lieux le Zuidpool<\/a> \u00e0 Amsterdam et le Chalet Robinson<\/a> \u00e0 Bruxelles. Nous avons \u00e9galement fait venir un expert de Nokia Corporate, qui a expliqu\u00e9 avec passion les fonctions photo innovantes des deux appareils. L\u2019animation \u00e9tait en outre assur\u00e9e par la \u00ab Black Box \u00bb de Nokia, qui a permis de soumettre les appareils \u00e0 des tests approfondis. Les deux \u00e9v\u00e9nements ont fait mouche, avec 40 journalistes \u00e0 Amsterdam et plus de 20 \u00e0 Bruxelles. Pour cl\u00f4turer l\u2019\u00e9v\u00e9nement en beaut\u00e9, chacun a encore re\u00e7u un goodie bag contenant un appareil de test et un mini-sapin de No\u00ebl. Ce type d\u2019\u00e9v\u00e9nement suscite toujours des r\u00e9actions formidables, beaucoup d\u2019enthousiasme et d\u2019interactivit\u00e9, et il est toujours agr\u00e9able d\u2019entendre un journaliste nous remercier personnellement pour \u00ab encore un \u00e9v\u00e9nement int\u00e9ressant et bien organis\u00e9 \u00bb !<\/p>\n

Mais il nous arrive aussi de travailler sur des projets un peu plus insolites, comme pour l\u2019assureur obs\u00e8ques Nuvema. Celui-ci nous a demand\u00e9 de l\u2019aider \u00e0 attirer l\u2019attention des m\u00e9dias sur la Nuvema Hearse Parade, une tentative de record du plus long cort\u00e8ge fun\u00e8bre. Apr\u00e8s plusieurs \u00e9changes, nous avons \u00e9labor\u00e9 ensemble un plan : nous avons pr\u00e9par\u00e9 des communiqu\u00e9s de presse \u00e0 diffuser au nom de l\u2019entreprise et des soci\u00e9t\u00e9s de pompes fun\u00e8bres participantes, r\u00e9dig\u00e9 des Q&A, organis\u00e9 des interviews, \u00e9tabli des briefings d\u2019interview discut\u00e9s au pr\u00e9alable et, bien s\u00fbr, invit\u00e9 la presse \u00e9crite, les photographes et les \u00e9quipes de tournage. R\u00e9sultat : Emile de Jong, directeur g\u00e9n\u00e9ral de Nuvema, a \u00e9t\u00e9 interview\u00e9 \u00e0 de nombreuses reprises \u00e0 la radio, et plus de 125 articles ont \u00e9t\u00e9 publi\u00e9s. Apr\u00e8s tout, ce n\u2019est pas tous les jours qu\u2019un cort\u00e8ge de plus d\u2019une centaine de corbillards traverse les bois pour d\u00e9crocher un record du monde Guinness !<\/p>\n","protected":false},"excerpt":{"rendered":"

Les journalistes ont \u00e9t\u00e9 invit\u00e9s nominativement \u00e0 la pr\u00e9sentation des appareils, au moyen d\u2019un carton d\u2019invitation imprim\u00e9 sur le th\u00e8me de l\u2019hiver. Nous y avons joint une paire de gants d\u2019hiver noirs et une carte pr\u00e9sentant cinq \u00ab choses \u00e9tonnantes \u00bb \u00e0 faire avec le nouveau Lumia sans \u00f4ter ses gants. Pour rester dans l\u2019ambiance […]<\/p>\n","protected":false},"author":4,"featured_media":4791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"class_list":["post-6895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyses"],"acf":[],"yoast_head":"\nDites-le avec un \u00e9v\u00e9nement - Progress Communications<\/title>\n<meta name=\"description\" content=\"Pour le lancement d\u2019appareils Nokia Lumia, nous avons organis\u00e9 un \u00e9v\u00e9nement pour la presse du Benelux. 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