{"id":6904,"date":"2024-10-04T14:52:00","date_gmt":"2024-10-04T12:52:00","guid":{"rendered":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/non-classe\/progress-communications-remporte-un-digital-communications-award-pour-la-campagne-huntsman-building-solutions\/"},"modified":"2026-09-19T18:57:15","modified_gmt":"2026-09-19T16:57:15","slug":"progress-communications-remporte-un-digital-communications-award-pour-la-campagne-huntsman-building-solutions","status":"publish","type":"post","link":"https:\/\/progresscommunications.85-214-98-253.plesk.page\/fr\/a-propos-actualites\/progress-communications-remporte-un-digital-communications-award-pour-la-campagne-huntsman-building-solutions\/","title":{"rendered":"Progress Communications remporte un Digital Communications Award pour la campagne Huntsman Building Solutions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cette r\u00e9compense salue l&rsquo;impressionnante strat\u00e9gie go-to-market qui a permis de d\u00e9velopper la notori\u00e9t\u00e9 de la marque et de g\u00e9n\u00e9rer des leads dans tout le Benelux.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La campagne a \u00e9t\u00e9 con\u00e7ue pour HBS, un fournisseur mondial d&rsquo;isolation en mousse projet\u00e9e qui faisait son entr\u00e9e sur le march\u00e9 du Benelux. Progress Communications a cr\u00e9\u00e9 une campagne \u00e0 360 degr\u00e9s reposant sur une combinaison strat\u00e9gique de marketing digital, d&rsquo;achat m\u00e9dia, de RP et de cr\u00e9ation de contenu. Les r\u00e9sultats ont \u00e9t\u00e9 remarquables : plus de <strong>44 millions d&rsquo;impressions<\/strong> sur les canaux en ligne, pr\u00e8s de <strong>10 000 visiteurs uniques sur le site web<\/strong> et plus de <strong>1 400 conversions<\/strong>, dont <strong>113 demandes directes<\/strong> adress\u00e9es aux revendeurs locaux.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stella Jansen<\/strong>, directrice g\u00e9n\u00e9rale de Progress Communications :&nbsp;<br><em>\u00ab Il y a cinq ans, nous avons pris la d\u00e9cision r\u00e9fl\u00e9chie d&rsquo;\u00e9largir consid\u00e9rablement notre offre en marketing digital et en achat m\u00e9dia. L&rsquo;arriv\u00e9e d&rsquo;experts tels que Roy Heuwer \u2014 ancien marketeur chez Nike, Ring et Apple \u2014 nous a permis de concevoir des campagnes qui non seulement gagnent en visibilit\u00e9, mais produisent aussi des r\u00e9sultats mesurables. Cette r\u00e9compense est non seulement une formidable reconnaissance du travail de notre \u00e9quipe et de la collaboration avec HBS, mais aussi la preuve que la strat\u00e9gie de notre agence fonctionne et que nous r\u00e9alisons des campagnes int\u00e9gr\u00e9es remarquables. \u00bb<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La campagne ciblait \u00e0 la fois le grand public et les professionnels, en s&rsquo;appuyant sur des plateformes telles que Facebook et Instagram, Google Ads, des <a href=\"https:\/\/www.youtube.com\/watch?v=KhuBe0K-06M\">spots t\u00e9l\u00e9vis\u00e9s<\/a>, de l&rsquo;affichage ext\u00e9rieur, des publir\u00e9dactionnels et de vastes actions de RP aux Pays-Bas et en Belgique. La combinaison de paid media et d&rsquo;earned media a permis de toucher des millions de personnes, avec <strong>un sentiment m\u00e9diatique 100 % positif<\/strong>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette r\u00e9compense salue l&rsquo;impressionnante strat\u00e9gie go-to-market qui a permis de d\u00e9velopper la notori\u00e9t\u00e9 de la marque et de g\u00e9n\u00e9rer des leads dans tout le Benelux.&nbsp; La campagne a \u00e9t\u00e9 con\u00e7ue pour HBS, un fournisseur mondial d&rsquo;isolation en mousse projet\u00e9e qui faisait son entr\u00e9e sur le march\u00e9 du Benelux. Progress Communications a cr\u00e9\u00e9 une campagne \u00e0 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"class_list":["post-6904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-propos-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Progress Communications remporte un Digital Communications Award pour la campagne Huntsman Building Solutions - Progress Communications<\/title>\n<meta name=\"description\" content=\"Progress a remport\u00e9 une prestigieuse r\u00e9compense, le Digital Communications Award, cat\u00e9gorie Launch, pour la campagne int\u00e9gr\u00e9e con\u00e7ue pour HBS.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Progress Communications remporte un Digital Communications Award pour la campagne Huntsman Building Solutions - 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